We all know the importance of Blog. Many of us believe that, Blog is one of the important factors to bring traffic to a website. It’s 100% true. However, many blog owners forget to do one thing. That is ‘promotion’. Still many of the blog owners desperately think about the ways to promote their blogs. If there is no traffic to blog site, then no use of keeping a blog online.

I had found difficulties during my earlier time of blogging due to zero traffic. I posted almost 20-25 articles on it to get my first visitor. At present, my website has traffic of 10k-15k visitors every day.

Even still many of the bloggers fail to promote it online, here are some tips:

1.Use proper keywords on your title of the posts.

In order to optimize your blogs on search engines, use all the keywords and phrases which people use to look for information under your niche. When your website becomes more popular on search engines, you will also improve your page ranking to increase traffic to your website.

2. Social Bookmarking:

It’s a very powerful tool that you can rely to get some good amount of traffic from various parts of the world.

3. RSS Feeds:

It helps bloggers to keep in touch with readers forever. Once they subscribe it, they get updates continuously. This means that you will be bringing readers back to your blog every time you make a new blog post.

4. Article Submission:

Convert some Blog posts into articles and submit it to various article submission sites. All you have to do is to add more content to your blog posts if necessary, add a catchy article heading and convert it into an article. Writing and submitting articles is one of the most excellent strategies for traffic generation.

5. Inter Linking:

This is also a very effective strategy. This keeps your readers to stay for a long time on the site and more chances to read your other article (interlinked) as well. Even search crawlers can index all of your articles without failure.

6. Signature Links:

Put your blog home page link in signature field while sending mails or participating in forums.

7. Use Tynt Tool:

This free service allows websites to boost traffic and improve Search Engine Optimization (SEO) using detailed analytics on track copy/paste actions of their visitors. With Tynt, publishers can monitor how and where content is being shared from their website. Copying any part of your content while sharing to their friends, it leaves a link to original site automatically.

8. Guest Posting:

Write some guest posts on other popular blogs. This helps to get back links as well as popularity to your blog.

9. Integrate Facebook Commenting Facility:

It helps user feel more comfort and chances are there to get some comments on your article. This also helps publishers to get the relevant information about these users and can keep in touch with them in future.

10. Standard & Quality Content:

It’s the last but not least point that every publisher should follow strictly. If no quality content, then all the above mentioned points are useless.

Since quality content is concerned by not only users, but also mighty Panda…! So build your blog with solid rocks!!!

LinkedIn is relatively new player in the PPC space but they are making improvements to their product and offering more options for advertisers to connect with potential leads.
LinkedIn have added wonderful free feature called Lead Collection for advertisers who are running LinkedIn ads. This new feature gives users that click to your site an easy way to contact your company by showing a “Request Contact” button above your website.

When a user clicks on your LinkedIn ad, is directed to your website, they will see a lead collection bar above your site which gives the user the option to be contacted by your company. For each lead you will receive the member’s name, headline and a link to their LinkedIn Profile.

You can also view your leads in the Ads Dashboard under the leads tab. Here you can filter out leads by time frame, contact status and you can even see which campaign the lead came from. You will also see a Lead count in the Ads Dashboard in the Ad Campaign Tab.

Setting up this feature is very simple. Go to your campaign settings and check yes for Collect Leads option. No tracking or back-end coding needs to be set up as everything is tracked in LinkedIn interface.

Online Search Pattern – Indian Auto Segment

Google India released an Online Search trend analysis report for Indian Auto industry. The report clearly demonstrates consumer Search Behavior in the last 2 years (2009 & 2010) in the auto segment (Cars & Bikes). Google India Auto Report emphasizes that Indian Consumers are increasingly using online medium / search to make Auto purchase decisions.

Key Highlights of the report:

• Auto Vertical is growing faster than other key verticals like Travel & Finance
• Entry & Mid Segment Cars – price ranging 2Lakhs to 6 Lakhs are vastly searched Online in India
• Diesel Cars are the deal for the day; demand for the diesel cars has increased 3 times in the last 2 years.

Most Searched Car Launches/Variants:

From Jan 2010 to May 2011

• Maruti Alto K10
• Ford Figo
• Hyundai i10 – next gen
• Maruti Kizashi
• Chevrolet Beat
• Nissan Micra
• New Hyundai Verna -Fluidic
• VW Polo
• Toyota Etios
• Maruti SX4 Diesel

Note: Data compiled on basis of search query volumes for car models 5 weeks prior and 5 weeks after the launch
The list again reflects price sensitive nature of the Indian market with newer brands and launches capturing user’s attention.

Most Searched Car OEM’s Brands

• Maruti
• Honda
• Hyundai
• General Motors
• Tata Motors
• Toyota
• Ford
• VW
• Fiat

Most Searched Bike Brands

• Hero Honda
• Bajaj
• Yamaha
• TVS

Most of you folks would be aware of the PR update from Google last month June’2011 which had drastic changes in the Page Rank of most of the prominent websites.

Even Google’s PR was pushed down from 10 to 9 unusually. There is an other PR update this month – July’2011 where Google has got back its PR to 10 again.

Early this year Google began sending out Spam Notifications through Web Master Tools for Web Masters who were selling Links.

Recently Google is notifying Web Masters the bad links that are pointing to their website and Bad Links that are pointing outwards from their Websites.

Google’s Notification Says:

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Dear site owner or webmaster of http://www.domain.com/,

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.

If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team

——————————————————–

What does this mean?

To the SEO folks Google has started its campaign against Bad Links way back in 2007, this is the extension of the campaign. Google warns webmasters that their site will be penalized if they have bad links, maybe paid links or other unnatural links, pointing to your site.

It’s always fair and good to generate links ethically – don’t participate in any Link Farms or Get Paid Links to your website unless you have guts to ignore the Search Traffic as Google is becoming more serious on Bad Links.

Post Panda update from Google, SEO folks are quickly aware that Older SEO tactics for link building is not only less effective but also harmful. It is always important to get updated with your strategies and that is what we precisely do at Digicliff. Successful Back Link Strategy involves strategic mix of Back Links from Various Sources. There was a time when getting paid footer links, exact match anchors and some blog commenting would get you good ranking in Search Engines. But that era is gone, post panda many sites which were enjoying good rankings have suffered due to poor linking strategies. Modern Link Building requires less exact match anchor tags, traffic and links from Social Engine and focus more on quality than quantity overall. Post Panda your site might lose visibility in Search Engines if you still follow:

• Overusing Exact match anchors
• Links from a single source

You can tackle the situation by properly employing the following strategies:

• Vary your Anchor Texts
• Diversify the Link Building Strategies
• Go Social – that’s the key

One simple example for Diversification of Anchor text can be – Consider I am working on a Shopping Portal targeting to sell Digital Camera’s Online, my Linking Strategy would include generating Back Links for these Keyword Varieties: 20% of my links targeting – Digital Camera 20% of my links targeting – Digital Cameras 20% of my links targeting – Digital Camera + Camera Brand 20% of my links targeting – Digital Camera + My Brand 10% of my links targeting – my home page 10% random targeting Keep your strategy simple and effective!!!!

Get a domain name with the exact keyword name, this is probably the easiest way to get ranked for a keyword in Google. Believe me it works – which is crazy but true.

Google’s Search Quality control head Matt Cutts in an interview recently has indicated that Google is working hard J to get this issue sorted out. But in actual this even works today brilliantly for lesser competitive long tails which produce great conversion.

If you are looking for a short term traffic generator then exact match doorway domains works brilliantly for you. But you have to live with the consequences as Google might any day turn your switch off. Ya this is of-course a spammy technique but it works, so dear SEO folks don’t recommend to your clients, just experiment yourself.