Google Real Time Search Results

As we all know Google is mixing Real Time Search Results into Search Engine Results. As a part of SEO community we have to take this as an advantage and leverage traffic. Real time Search Results effectively pushed down other websites listing lower down in Search Results. So as Online Marketers we need to take this an an opportunity and get more traffic for our websites through these Real Time Search Results.

How to get traffic using Real Time Search Results:

Google has announced that it pulls results from Social Media websites, Micro Blogging Sites, News & Blogs. But if you watch closely in the Search Results, it’s often twitter results are displayed. So to start with focus on updating Twitter and try to get ranked in Search Engines.

Obviously the next move from Google would be filtering the Twitter Results from Spammers. So try to get more quality followers and also try to get a unique fan base in twitter, so that Google might not treat you as Spammer.

Also make sure your tweets and the people you follow are closely aligned to specific niche. So when some breaking news happens in the particular niche, Google will start using your tweets as legitimate.

Google’s latest results are constantly moving, so ensure you make lot of tweets. This will ensure your tweets stay in top. Also ensure not to spam your followers with tweets, try to maintain a balance so that you don’t end up as spammer but still you create lot of opportunities for listing in Search Engines with your tweets.

Recently most of us would have seen Breadcrumbs appearing in Google Search Results. Last month Google announced that it’s going to roll out Breadcrumbs in Search Results globally.

I got lot of queries referring what it exactly mean for Web Masters, so thought of explaining in my blog:

If you get Breadcrumbs on Search Results it means that we can get more links on the results page. You can get separate link for each page in the breadcrumb trail. This actually means Google says “Provide Context” – Google’s this move clearly shows that its moving towards “Semantic” where each link will be valued based on the relationship with context to content provided by other links. Google’s this move is generally well appreciated among the Web Master community.

Breadcrumbs in Search Results :

Google Breadcrumbs

Things to Note:

There are three types of breadcrumbs: Path Breadcrumb, Location Breadcrumb & Attribute Breadcrumb.

• Path breadcrumbs show the path that the user has taken to arrive at a page
• Location breadcrumbs show where the page is located in the Site Architecture.
• Attribute breadcrumbs give the Category information of the current page.

It Obvious that Google uses Location Breadcrumbs as it gives more of the Personalization in Search Listings.

It’s a CSS technique that can make your website load faster. Instead of having a n number of images that are included on every page of the site. Example such logo, menu bar, social media icon etc., you combine them all into one big image, then use Cascading Style Sheets to display those image by using position attribute. The major problem in the loading of a web page today isn’t download speeds so much as concurrent download. A web browser will only download two files at once from a web server. After the HTML is downloaded, the browser has to grab Cascading Style Sheets, JavaScript’s, and images from your server. You might have a lot of those secondary files, and only two will be loaded at once. If you combine your template’s images into one big file, they all get downloaded at once, instead of two at a time. Also, you may shave off a few kilobytes of file size in some cases, but that’s not as important.

Web 2.0 is the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. Web 2.0 basically refers to the transition from static HTML Web pages to a more dynamic Web that is more organized and is based on serving Web applications to users. Other improved functionality of Web 2.0 includes open communication with an emphasis on Web-based communities of users, and more open sharing of information. Over time Web 2.0 has been used more as a marketing term than a computer-science-based term. Blogs, wikis, and Web services are all seen as components of Web 2.0.

The concept of “Web 2.0″ began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0″ might make sense? We agreed that it did, and so the Web 2.0 Conference was born.

In the year and a half since, the term “Web 2.0″ has clearly taken hold, with more than 9.5 million citations in Google. But there’s still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.

Search Engine major Google throws Personalized Search when users logged in using their mail ids. Google has now extended its Personalized Search to even users who has not logged in by providing Real Time Search Results.

What is meant by “Real Time Search Results”?

Google is changing its Algorithm to provide Search Results that are aimed at higher relevancy to individual users than providing results to provide relevancy for average person as per the current Algorithm. This means that everyone who searches will be getting different results.

How does this affect SEO?

How can we rank in Google if everyone has different results?

Usually when Google announces any significant change in its algorithm, Search Engine Optimization Community must it to top priority and must consider what it means to them?

It would be difficult for Business to reach targeted audience through traditional SEO techniques if people get more results tailored to their tastes.

Conclusion:

How to tackle this new challenge? My guess is that all of the best practices for search engine optimization will apply. You may have to pay greater focus to your target audience. We must focus more on Long tail than just to rely only on the top keywords.