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Online Search Pattern – Indian Auto Segment
Google India released an Online Search trend analysis report for Indian Auto industry. The report clearly demonstrates consumer Search Behavior in the last 2 years (2009 & 2010) in the auto segment (Cars & Bikes). Google India Auto Report emphasizes that Indian Consumers are increasingly using online medium / search to make Auto purchase decisions.
Key Highlights of the report:
• Auto Vertical is growing faster than other key verticals like Travel & Finance
• Entry & Mid Segment Cars – price ranging 2Lakhs to 6 Lakhs are vastly searched Online in India
• Diesel Cars are the deal for the day; demand for the diesel cars has increased 3 times in the last 2 years.
Most Searched Car Launches/Variants:
From Jan 2010 to May 2011
• Maruti Alto K10
• Ford Figo
• Hyundai i10 – next gen
• Maruti Kizashi
• Chevrolet Beat
• Nissan Micra
• New Hyundai Verna -Fluidic
• VW Polo
• Toyota Etios
• Maruti SX4 Diesel
Note: Data compiled on basis of search query volumes for car models 5 weeks prior and 5 weeks after the launch
The list again reflects price sensitive nature of the Indian market with newer brands and launches capturing user’s attention.
Most Searched Car OEM’s Brands
• Maruti
• Honda
• Hyundai
• General Motors
• Tata Motors
• Toyota
• Ford
• VW
• Fiat
Most Searched Bike Brands
• Hero Honda
• Bajaj
• Yamaha
• TVS